Flora is a garden supply company. It mostly produces flower soil. They’ve come to us requesting having their image refreshed. First thing we put on the burner was their logo. The original one, that has been in use since 1992, was definitely up for an upgrade.
Since Flora aimed for simplicity and minimalism with their new image, we decided to go with a logo containing a unique font. We all wanted to avoid the cliche of using leaves or flowers, ever so popular in the industry. Instead, we thought that what will make the logo stand out are its complementing elements. That is, the general idea behind the entire corporate identity – proper photos plus well-designed graphic materials.
The client was happy enough to commission us with more projects.